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Newer insights into marketing
This containt collection of articles provides a framework for acknowledging cultural differences, studying and understanding cultural differences, and integrating that knowledge. This is the type of endeavor critical for learning how to manage the paradox of globalization and an emphasis on cultural identity. (text from the editors)
Ketersediaan
| 30017 | BC New | General (General) | Tersedia |
Informasi Detil
| Judul Seri |
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|---|---|
| No. Panggil |
BC New
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| Penerbit | International Business Press : New York., 1999 |
| Deskripsi Fisik |
xii, 94 p. : tabs, refs., index ; 22 cm.
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| Bahasa |
English
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| ISBN/ISSN |
0-7890-0752-5
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| Klasifikasi |
BC
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| Tipe Isi |
text
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| Tipe Media |
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|---|---|
| Tipe Pembawa |
-
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| Edisi |
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| Subyek |
-
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| Info Detil Spesifik |
-
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| Pernyataan Tanggungjawab |
-
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Versi lain/terkait
Tidak tersedia versi lain






