APA Style

Roman, Ernan. (1988). Integrated direct marketing: techniques and strategies for success . : New York : McGraw Hill.

Chicago Style

Roman, Ernan. Integrated direct marketing: techniques and strategies for success. : New York : McGraw Hill, 1988. Printed Material.

MLA Style

Roman, Ernan. Integrated direct marketing: techniques and strategies for success. : New York : McGraw Hill, 1988. Printed Material.

Turabian Style

Roman, Ernan. Integrated direct marketing: techniques and strategies for success. : New York : McGraw Hill, 1988. Printed Material.