mixed material bibliography New York Broadway Books 1999

227 p. : app., notes, index ; 24 cm. Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web - or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies. (text from the publisher) WN/BA 0767903331 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen WN/BA Sch 15185 2000-04-25 00:00:00 2006-01-13 00:00:00 machine generated