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Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web - or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies. (text from the publisher)
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Informasi Detil
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WN/BA Sch
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Penerbit | Broadway Books : New York., 1999 |
Deskripsi Fisik |
227 p. : app., notes, index ; 24 cm.
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ISBN/ISSN |
0-7679-0333-1
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WN/BA
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Tipe Pembawa |
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Edisi |
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Info Detil Spesifik |
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