One key challenge of any company owner/executive is to motivate his or her employees to work effectively toward the goals of growth and profitability. The ideal scenario is that every employee is cost concious, understand the importance of costumersatisfaction , looks for marketing and sales opportunities, and creates ways of doing his or her job more efficiently. In other words, every employees "thinks and acts like and owner". This book describes the methods by which companies enable employees to gain ownership in their company.