The authors draw on years of experience and primary research conducted with industry pioneers worldwide to demonstrate - for the first time ever - a direct, measurable correlation between a company's innovation leadership and its performance on Wall Street.. "Using detailed examples from some of the world's most successful companies, the authors show how to put next-generation principles into practice - creating both the organizational and technological infrastructures to swiftly generate and implement new ideas. Equally important, they show how to overcome internal barriers to innovation, by making it everyone's direct responsibility. (text from the publisher)