mixed material bibliography Boston Focal 1999

xvi, 440 p. : figs., gloss., bibs., index ; 26 cm. A textbook for electronic media students heading down the management road. Updated from the previous edition (no date noted) to account for the 1996 Telecommunications Act and the mergers of media giants. The authors, communication academics in midwestern universities, have given up trying to predict the future of the industry as a whole and instead suggest possible directions for each topic. Annotation c. Book News, Inc., Portland, OR (booknews.com) KWAF/AA 0240803329 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen KWAF/AA Pri 15292 2000-05-26 00:00:00 2011-11-28 00:00:00 machine generated