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  <title>Simplicity :</title>
  <subTitle>the new competitive advantage in a world of more, better, faster</subTitle>
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  <namePart>Jensen, Bill</namePart>
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   <dateIssued>2000</dateIssued>
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  <extent>221 p. : epilogue, endnotes, acknowledgements, ind</extent>
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 <note>Either create less clutter or make more sense of it faster than the competition-and you win.&#13;
&#13;
But how do you make sense of the clutter? In Simplicity, Bill Jensen offers a highly engaging and practical approach to competing in the fast-paced information age. Drawing on a ground-breaking study of over 2,500 people in more than 450 companies, Jensen presents new tools and strategies for applying common sense and critical thinking to any business situation.&#13;
&#13;
Choosing among infinite possibilities is the toughest part of today’s work, when information is abundant and the most precious resources are people’s time and attention. But Simplicity offers a blueprint for transforming your workday-and your company. After reading this book, you will ask completely different questions of yourself, your teammates, and your senior executives.&#13;
&#13;
It’s about working smarter-not harder-and it gives you the power to create more flexible and productive organizations, more compelling experiences for colleagues and customers, and more fulfilling work for everyone.&#13;
&#13;
&#13;
TABLE OF CONTENTS&#13;
&#13;
Prologue: The Simplicity Manifesto&#13;
Sect. 1 The Aha&#13;
1 Simplicity: What it is and why it works&#13;
2 Simplicity’s Evil Twin: How work got so complex&#13;
3 So What? Does it hurt enough to do something about it?&#13;
&#13;
Sect. 2 Simpler WorkDays&#13;
4 Using Time: Getting ready to use people’s time and attention&#13;
5 Planning: The starter kit for simpler work&#13;
6 Contracting: Behavioral communication&#13;
7 Listening and Scanning: Hit delete, find the good stuff&#13;
8 Engaging: Bringing it all together for the right kind of order&#13;
&#13;
Sect. 3 Simpler Companies&#13;
9 Simpler to Know: A strategy for working backwards&#13;
10 Feels Simpler: Build trust with what you build&#13;
11 Simpler to Use: Designing content for decision making&#13;
12 Simpler to Do: Using project design to make informed choices&#13;
13 Simpler to Succeed: Designing work for easy navigation&#13;
&#13;
Sect. 4 Simpler FutureWork&#13;
14 Lead through Navigation: Changing how we structure companies&#13;
&#13;
Epilogue: The Power to Do What’s Important&#13;
Endnotes&#13;
Acknowledgments&#13;
Indexes: Subject, People, Organizations&#13;
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  <topic>Strategic planning</topic>
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  <topic>Corporate Strategy</topic>
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  <topic>Organizational effectiveness</topic>
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  <topic>Organizational behaviour</topic>
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 <classification>AD/JHE</classification>
 <identifier type="isbn">073820210X</identifier>
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