mixed material bibliography New York Free Press 2000

xii, 351 p. : endnote, index ; 24 cm. TABLE OF CONTENTS Part 1: Introduction 1: Brand Leadership-The New Imperative Part 2: Brand Identity 2: Brand Identity-The Cornerstone Of Brand Strategy 3: Clarifying And Elaborating The Brand Identity Part 3: Brand Architecture: Achieving Clarity, Synergy, And Leverage 4: The Brand Relationship Spectrum 5: Brand Architecture Part 4: Building Brands: Beyond Advertising 6: Adidas And Nike-Lessons In Building Brands 7: Building Brands-The Role Of Sponsorship 8: Building Brands-The Role Of The Web 9: Building Brands-Beyond Media Advertising Part 5: Organizing For Brand Leadership 10: Global Brand Leadership-Not Global Brands Endnotes Index BH/AFB 0684839245 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BH/AFB Aak 15301 2000-05-30 00:00:00 2016-11-01 00:00:00 machine generated