APA Style

Beckwith, Harry. (1997). Selling the invisible : a field guide to modern marketing . New York: Warner Books.

Chicago Style

Beckwith, Harry. Selling the invisible : a field guide to modern marketing. New York: Warner Books, 1997. Printed Material.

MLA Style

Beckwith, Harry. Selling the invisible : a field guide to modern marketing. New York: Warner Books, 1997. Printed Material.

Turabian Style

Beckwith, Harry. Selling the invisible : a field guide to modern marketing. New York: Warner Books, 1997. Printed Material.