Warp-speed branding Winkler, Agnieszka Primary Author mixed material bibliography New York John Wiley & Sons 1999 en English
Printed Material
xii, 227 p. : acknowledgments, index ; 24 cm. TABLE OF CONTENTS - High Tech Doesn’t Percolate--It Explodes. - Technology Impacts Branding: The Changing Customer - The Six Myths of Branding. - The Marketing Environment of Technology--New Ways of Working. - Advertising Agencies --Dinosaurs or New Genetic Creatures? - New Tools to Help Warp-Speed Brand Builders. - The Brand Ecosystem. - Warp-Speed Branding and the Internet: How It Relates to the New Marketing Reality - The Brand Audit as a Tool for a Fast-Moving World. - How Ready Are You for Warp-Speed Branding? - Epilogue. - Acknowledgments. Index. About the Author. Marketing BHE/RNB 0471295558 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BHE/RNB Win 30125 General (General) BHE/RNB Win 15323 2000-06-14 00:00:00 2025-12-15 09:46:49 machine generated