Detail Cantuman
Advanced SearchWarp-speed branding
TABLE OF CONTENTS
- High Tech Doesn’t Percolate--It Explodes.
- Technology Impacts Branding: The Changing Customer
- The Six Myths of Branding.
- The Marketing Environment of Technology--New Ways of Working.
- Advertising Agencies --Dinosaurs or New Genetic Creatures?
- New Tools to Help Warp-Speed Brand Builders.
- The Brand Ecosystem.
- Warp-Speed Branding and the Internet: How It Relates to the New Marketing Reality
- The Brand Audit as a Tool for a Fast-Moving World.
- How Ready Are You for Warp-Speed Branding?
- Epilogue.
- Acknowledgments.
Index.
About the Author.
Ketersediaan
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Informasi Detil
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Penerbit | John Wiley & Sons : New York., 1999 |
Deskripsi Fisik |
xii, 227 p. : acknowledgments, index ; 24 cm.
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ISBN/ISSN |
0-471-29555-8
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Info Detil Spesifik |
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Versi lain/terkait
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