Beckwith, Harry Primary Author mixed material bibliography New York Warner Books 2000 en English

Printed Material

xix, 232 p. : acknowledgement ; 20 cm. The legendary marketing genius gives us a keenly written essay on what it really takes to connect with our customers. They bond with us when we pay attention to their basic human needs to feel important, find solutions to their problems, and realize their highest dreams. You don't sell people anymore; you listen to them, and you create experiences that connect them emotionally to the value of what you're offering them. Read very smoothly, the program sneaks up on you so that, by the end, you're basking in truths about marketing that are on a higher plane than anything you've heard before. T.W. © AudioFile 2001, Portland, Maine BA/KW 0446524174 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/KW Bec 30108 General (General) BA/KW Bec sttouch.jpg.jpg 15363 2000-06-27 00:00:00 2020-03-04 15:01:07 machine generated