The legendary marketing genius gives us a keenly written essay on what it really takes to connect with our customers. They bond with us when we pay attention to their basic human needs to feel important, find solutions to their problems, and realize their highest dreams. You don't sell people anymore; you listen to them, and you create experiences that connect them emotionally to the value of what you're offering them. Read very smoothly, the program sneaks up on you so that, by the end, you're basking in truths about marketing that are on a higher plane than anything you've heard before. T.W. © AudioFile 2001, Portland, Maine