Describes how companies of all types can achieve a new level of organizational success – beyond that of “Fortune 500” organizations. Ken Blanchard and Michael O’Connor show how organizations can commit to a way of doing business that enables all stakeholders – owners / shareholders, employees, customers, and others – to win. By committing to a common purpose and a set of values, any organization can join the ranks of the “Fortunate 500”. This list is defined, not by size or volume or profits, but by the quality of service available to customers and the quality of life accessible to employees. The key success indicator that can attain this goal is the leader and the approaches that can be used to be the foundation of an effective organization are mission and values. This book provides a practical game plan that clarifies, communicates, and aligns the organization’s practices at all levels and in all areas, with a defined, functional set of guiding values adopted throughout the organization. It also provides a clear methodology for defining and implementing such values to achieve organizational, group, team, and individual objectives that focuses an organization on common behavioral expectations and provides the platform for effective empowerment.