This book provides the basics in data warehousing, including definitions of key terms, descriptions of emerging marketing applications, staffing and hiring tips for development teams, questions to ask vendors and consultants, and tips for evaluating effectiveness. Dyche, a partner with Baseline Consulting Group, a firm focusing on business intelligence solutions, uses case studies to showcase the success stories in this new and evolving field. Annotation c. Book News, Inc., Portland, OR (booknews.com)