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  <title>Marketing on the internet :</title>
  <subTitle>working the web series</subTitle>
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  <namePart>Collin, Simon</namePart>
  <role>
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 <typeOfResource manuscript="no" collection="yes">mixed material</typeOfResource>
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  <place>
   <placeTerm type="text">London</placeTerm>
   <publisher>B.T. Batsford</publisher>
   <dateIssued>1999</dateIssued>
  </place>
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  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
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  <form authority="gmd">Printed Material</form>
  <extent>192 p. : app., index ; 25 cm.</extent>
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 <note>Marketing on the Internet shows how: the Internet can be used in a marketing and advertising campaign; to negotiate your way around the different rules for marketing and advertising on the Net without getting into trouble; to create the right environment not only to promote your product, but to give the site visitor plenty of related information; to evaluate the benefits of advertising on other sites and how to charge people who wish to advertise on your site; and how to benefit from the huge potential audience by marketing your products or your company on the Net in the cheapest and simplest way. (text from the publisher)</note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Marketing</topic>
 </subject>
 <subject authority="">
  <topic>Brands</topic>
 </subject>
 <subject authority="">
  <topic>Networks</topic>
 </subject>
 <subject authority="">
  <topic>Advertising</topic>
 </subject>
 <subject authority="">
  <topic>Internet marketing</topic>
 </subject>
 <subject authority="">
  <topic>Public relations</topic>
 </subject>
 <classification>BA/WN</classification>
 <identifier type="isbn">0713485515</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
  <shelfLocator>BA/WN Col</shelfLocator>
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