Marketing on the Internet shows how: the Internet can be used in a marketing and advertising campaign; to negotiate your way around the different rules for marketing and advertising on the Net without getting into trouble; to create the right environment not only to promote your product, but to give the site visitor plenty of related information; to evaluate the benefits of advertising on other sites and how to charge people who wish to advertise on your site; and how to benefit from the huge potential audience by marketing your products or your company on the Net in the cheapest and simplest way. (text from the publisher)