Written in an engaging and thought-provoking way, this book seizes on a rapidly growing area of interest for practitioners and students alike. Although companies are being advised to look to, and plan for the long term, there is nothing currently available which provides real advice on what should be done now. The book takes a thoroughly practical approach by establishing a realistic set of guidelines to enable organisations to start to move and continue to move in the right direction. This is supported by a wealth of tools and techniques on how to implement what has been proposed. (text from the publisher)