This book provides a practical step-by-step guide to the organizational attitude survey process and all of the technological and methodological advances during the past 10 years, a unique treatment that brings the rigor of survey research to practitioners and the practical considerations of conducting organizational surveys to the research community, and also helpful instructions and new perspectives on survey research tailored to both the experienced practitioners and the novice. In chapters that follow, it describe the issues that must be addressed at each step in the survey process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons.
This book is an easy-to-understand guide to the technical and practical considerations that arise when conducting surveys in real-world organizational settings.