This is story of how the company came to be, and of the challenges it has had to meet and the failures it has had to overcome on the way to the top. This book does not to pretend to bea company history--rather it is the story of the people who have braved the odds and created a company based on ideas, and of those who have taken over from them and continued to help it grow and innovate. It is the story of these poeple, Japanese and non-Japanese--Americans, Britons, and other Europeans among them--who continue to apply their ingenuity to tailor the company's vehicles to the needs of the people around the world and produce them in factory situations that are both productive and humane. (cited from jacket book)