Image of The Customer century : lessons from world-class companies in integrated marketing and communications

Printed Material

The Customer century : lessons from world-class companies in integrated marketing and communications



This book looks at how 14 of the world's top-performing companies, such as Hewlett-Packard and FedEx, have successfully integrated communications externally with their most profitable customers and stakeholders, vertically between senior management and front-line workers, and horizontally across departments and geographical boundaries. Gronstedt, a former professor at the U. of Colorado in integrated marketing communications, now runs a "think and do tank," consulting on the same topic. Annotation c. Book News, Inc., Portland, OR (booknews.com)


Ketersediaan

30184BA/MA 79 GroGeneral (General)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
BA/MA 79 Gro
Penerbit Routledge : New York.,
Deskripsi Fisik
xiii, 238 p. : notes, figs., index ; 24 cm.
Bahasa
Indonesia
ISBN/ISSN
0-415-92199-6
Klasifikasi
BA/MA 79
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

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Tidak tersedia versi lain




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