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The Customer century : lessons from world-class companies in integrated marketing and communications
This book looks at how 14 of the world's top-performing companies, such as Hewlett-Packard and FedEx, have successfully integrated communications externally with their most profitable customers and stakeholders, vertically between senior management and front-line workers, and horizontally across departments and geographical boundaries. Gronstedt, a former professor at the U. of Colorado in integrated marketing communications, now runs a "think and do tank," consulting on the same topic. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Ketersediaan
30184 | BA/MA 79 Gro | General (General) | Tersedia |
Informasi Detil
Judul Seri |
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No. Panggil |
BA/MA 79 Gro
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Penerbit | Routledge : New York., 2000 |
Deskripsi Fisik |
xiii, 238 p. : notes, figs., index ; 24 cm.
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Bahasa |
Indonesia
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ISBN/ISSN |
0-415-92199-6
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Klasifikasi |
BA/MA 79
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Tipe Isi |
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Tipe Media |
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Tipe Pembawa |
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Edisi |
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Subyek | |
Info Detil Spesifik |
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Pernyataan Tanggungjawab |
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