E-Customers are changing your business. Look at their faces on the cover of this book (there are even more inside). They are real people. They are e-customers with a message: follow our lead. How to respond? In Futurize Your Enterprise, renowned web strategist David Siegel shows how your best strategy for future success will be to grab your customers and hang on tight! Futurize Your Enterprise challenges you to rethink your approach to the Web. It teaches you how to harness the exponential power of e-customers and take your business in new directions. You'll see how leading-edge companies like Microsoft and Dell are now organized around customer groups rather than products and services. And, you'll conduct the six most critical meetings in your company's history, transforming your organization into one that listens to customers in new ways. Siegel shows that the Web isn't about hits, eyeballs, or banner ads — it's about people doing e-business together. Real people having real conversations. When your employees join those conversations, you tap into the same energy source that fuels all the hot Internet start-ups. Winning in the future means letting e-customers change your company from the outside in. You'll learn how to avoid the six strategic traps that keep you from succeeding online, why e-commerce is a false goal, and why the power of the Web lies in people, not technology. You'll read a series of eye-opening case studies that show exactly what it takes to go with your customers in the direction they're headed. Think the Internet Gold Rush is over? After reading this book, you'll see that it's just getting started! Futurize Your Enterprise takes you into the year 2010, where e-customers will change business and society in ways you can't imagine. Whether your company has 100 or 100,000 employees, this exciting vision of the future will guide you to success in the 21st Century. (text from the publisher)