understanding, creating, and delivering value Anderson, James C. Primary Author Narus, James A. Additional Author mixed material bibliography Upper Saddle River Prentice Hall 1999 en English

Printed Material

xvii, 430 p. : acknowl., figs., tabs., boxes, app. Demonstrates how firms in business markets can gain a comprehensive understanding of the monetary worth of the technical, economic, service, and social benefits that their market offerings provide to present and prospective customers. Emphasis is on working relationships and business networks. Contains sections on understanding, creating, and delivering value, with chapters on firms as customers, managing market offerings, and sustaining partnerships. Annotation c. by Book News, Inc., Portland, Or. Industrial marketing Marketing Strategy Customers Industrial relations Partnerships BBD 0135226570 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BBD And 30270 General (General) BBD And businessmarketmanagement.jpg.jpg 15444 2000-08-28 00:00:00 2021-06-15 11:22:57 machine generated