Brierty, Edward G. Primary Author Eckles, Robert W. Additional Author Reeder, Robert R. Additional Author mixed material bibliography Upper Saddle River Prentice Hall 1998 en English

Printed Material

xx, 683 p. : tabs., box, figs., endnotes, cases, g New edition of a business marketing text covering buying and buyer behavior and strategies for market research, products and services, sales and public relations, pricing, and competing, controlling and expanding. Annotation c. by Book News, Inc., Portland, Or. Innovation Communication Strategic planning Product Development Industrial marketing Marketing Strategy Consumer behaviour New products Market research Service marketing Marketing channels Market segmentation BBD 0137573782 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BBD Bri 30271 General (General) BBD Bri businesmarketing.jpg.jpg 15445 2000-08-28 00:00:00 2022-04-04 11:10:52 machine generated