CONTENTS
1. Setting the scene
The history of assertiveness
The 1960s
The 1970s
The 1980s
The 1990s
Summary
References

2. What assertiveness is
Definition
Learning to be assertive
Why bother with assertiveness?
The five ingredients
An assertive voice
Body langguage and space
Summary
References

3. The need for assertiveness in training
Changes in society
Changes in organizations
The relationship between organizations and the outside world
Changes in styles of management and leadership
Changes in styles of one-to-one communications
Moving from training to development
Case studies -- organizations
o The Macro Group
o The Woolwich Building Society
o Littlewoods Home Shopping Division
o BBC Network Television
Summary
References

4. The assertive trainer
Your objectives
The benefits
The criteria
Self-assessment questionnaire
The hurdles
The assertive trainer’s role
Assumptions
Case studies
o Jane Beck
o Christine Baines
o Colin Russell
o Barbara Peel
o Nicky Stevenson
o Mairi Macleod
Summary

5. Training assetively
The assertive ground rules for training
Designing training assertively
Publicity material
The physical setting
Delivering training assertively
Dealing assertively with situations which trainers face
Summary
References

6. Assertiveness courses
Further design considerations
Publicity about assertiveness
The trainer as role model
Case studies
o Pete Hodgson
o Stella Wiseman
o Alison Hustwitt
o Simon Templar
o Lorraine Chimes
Summary
References

7. Assertiveness in evaluation
Why assertiveness is important in evaluation
Who evaluates training
Applying the five ingredients to evaluation
Trainers receiving feedback
Using assertive questions and questionnaires in evaluation
Summary
References