turning strangers into friends, and friends into customers Godin, Seth Primary Author mixed material bibliography New York Simon & Schuster 1999 en English

Printed Material

255 p. : acknowl., index ; 20 cm. Seth Godin, vice president of direct marketing at Yahoo!, argues that advertising is no longer the most effective way to reach and retain customers. His advice? "Permission marketing" -- a strategy that has proved successful for such companies as Bell Atlantic, American Airlines, and American Express. In his enlightening and entertaining book, Godin details how to market only to those who volunteer for it, involving them in an interactive marketing campaign. (barnesandnoble.com) Marketing Case Studies Human relations Internet Advertising media BA/WN 0684856360 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/WN God 30243 General (General) BA/WN God Permission_marketing_turning_strangers_into_friends%252C_and_friends_into_customers.jpg.jpg 15454 2000-08-31 00:00:00 2020-03-04 08:26:17 machine generated