a managerial perspective Chung, H. Michael Primary Author King, David Additional Author Lee, Jae Additional Author Turban, Efraim Additional Author mixed material bibliography Upper Saddle River Prentice Hall 2000 en English

Printed Material

xxxii, 520 p. : figs., refs., application cases ; Describes what electronic commerce is, how it is being conducted and managed, and its major opportunities, limitations, issues, and risks, taking a managerial orientation and interdisciplinary approach. Contains sections on applications, supporting electronic commerce, technological infrastructure, and advanced topics like global electronic commerce and future directions. Includes chapter summaries, key words, review and discussion questions, Internet exercises, and team exercises, plus real-world cases. The editor is affiliated with City University of Hong Kong. Annotation c. Book News, Inc., Portland, OR (booknews.com) E-commerce Industrial enterprises Networks Retailing Internet Market research E-marketing AZA/WN 0139752854 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZA/WN Ele 30272 General (General) AZA/WN Ele Electronic_commerce_-_a_managerial_perspective.jpg.jpg 15460 2000-08-31 00:00:00 2020-02-05 13:00:07 machine generated