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Electronic commerce: a managerial perspective



Describes what electronic commerce is, how it is being conducted and managed, and its major opportunities, limitations, issues, and risks, taking a managerial orientation and interdisciplinary approach. Contains sections on applications, supporting electronic commerce, technological infrastructure, and advanced topics like global electronic commerce and future directions. Includes chapter summaries, key words, review and discussion questions, Internet exercises, and team exercises, plus real-world cases. The editor is affiliated with City University of Hong Kong. Annotation c. Book News, Inc., Portland, OR (booknews.com)


Ketersediaan

30272AZA/WN EleGeneral (General)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
AZA/WN Ele
Penerbit Prentice Hall : Upper Saddle River.,
Deskripsi Fisik
xxxii, 520 p. : figs., refs., application cases ;
Bahasa
English
ISBN/ISSN
0-13-975285-4
Klasifikasi
AZA/WN
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain




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