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Electronic commerce: a managerial perspective
Describes what electronic commerce is, how it is being conducted and managed, and its major opportunities, limitations, issues, and risks, taking a managerial orientation and interdisciplinary approach. Contains sections on applications, supporting electronic commerce, technological infrastructure, and advanced topics like global electronic commerce and future directions. Includes chapter summaries, key words, review and discussion questions, Internet exercises, and team exercises, plus real-world cases. The editor is affiliated with City University of Hong Kong. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Ketersediaan
30272 | AZA/WN Ele | General (General) | Tersedia |
Informasi Detil
Judul Seri |
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No. Panggil |
AZA/WN Ele
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Penerbit | Prentice Hall : Upper Saddle River., 2000 |
Deskripsi Fisik |
xxxii, 520 p. : figs., refs., application cases ;
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Bahasa |
English
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ISBN/ISSN |
0-13-975285-4
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Klasifikasi |
AZA/WN
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Tipe Isi |
text
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Tipe Media |
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Tipe Pembawa |
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Edisi |
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Subyek | |
Info Detil Spesifik |
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Pernyataan Tanggungjawab |
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Versi lain/terkait
Tidak tersedia versi lain