Grant, John Primary Author mixed material bibliography London Orion Business 1999 en English

Printed Material

xviii, 254 p. : case studies, bibs., index ; 25 cm Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting. The old rules of marketing don't seem to work any more. A new set of rules is required to enable companies to thrive in the future marketplace. The new Marketing Manifesto is a pioneering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow's successful brand and company. It contains a host of recent examples of luminous, successful brands that have applied New Marketing methods. (text from the publisher) BH 79 0752821067 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BH 79 Gra 30170 General (General) BH 79 Gra 15470 2000-09-11 00:00:00 2025-12-12 17:07:46 machine generated