leadership and the roots of value creation Ackerman, Laurence D. Primary Author mixed material bibliography San Francisco Berrett-Koehler 2000 en English

Printed Material

xiii, 220 p. : index ; 24 cm. Brand names, logos, and slogans are the identifying marks of corporations, but in the turbulent environment of the business world, these markers have little effect on the success of a company. Instead, it is an organization's underlying identity that contains the key to creating value, which, in turn, drives the success of the corporation. This enterprising book reveals how organizations can adapt successfully to the fast-paced marketplace when decisions are based on the bedrock of identity. The author's "laws of identity" will help managers be authentic leaders, recruit employees who will flourish in the corporate environment, and develop a product mix that both meets customer needs and highlights the talents of the organization. (text from the publisher) Leadership Corporate image AFB/MJD 157675068X Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AFB/MJD Ack 30334 General (General) AFB/MJD Ack 6d979dd3-2299-46db-a7ac-57b71bd68cf5_1.52616efdb14b9047d78634ed38cd8f00.jpeg.jpeg 15544 2000-11-09 00:00:00 2020-01-27 15:38:11 machine generated