dinasaur to dynamo ; how 20 establised companies are winning in the new economy Stauffer, David Primary Author mixed material bibliography Oxford Capstone 2001 en English

Printed Material

viii, 232 p. : notes, index ; 24 cm. Not so long ago, experts told us the world was the dotcoms' oyster. For so-called dinosaurs of the old economy, extinction was only a matter of time. But now, savvy leaders of long-standing enterprises are fighting back and, increasingly, beating the once world-beating start-ups at their own game. They are leveraging their firms’ traditional strengths - image, reputation, expertise, markets - by applying digital technologies, transforming their organizations, and spurring them to newfound success. D2D relates the stories - and lessons - of 20 companies that moved from supposedly moribund occupants of the old economy to over-achievers of the new. Here’s how firms such as Bertelsmann have succeeded by confronting and obliterating the stifling constraints of outmoded corporate cultures; how companies including Merck set up their e-businesses as separate operating units, achieving greater profitability in both net-based and traditional lines of business; how supposedly outmoded ’intermediaries’ such as Rosenbluth International have exploited the Web to win more customers and increased market share.(text from the publisher) Innovation Leadership Corporate Strategy Technology Case Studies Success Executives Internet AD 363 1841121363 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AD 363 Sta 30875 General (General) AD 363 Sta ddddv.jpg.jpg 15576 2002-07-24 00:00:00 2022-04-22 10:55:14 machine generated