Brantham (a consultant with a private firm) explains what employees want and describes how human factors should affect the type of reward system offered. Brantham offers 24 strategies for retaining employees, profiles companies with excellent employee retention, and provides examples of the techniques they use. Four key principles are emphasized: being a company that people want to work for, hiring the right people, getting them off to a good start, and using rewards to sustain commitment. Annotation c. Book News, Inc., Portland, OR (booknews.com)