APA Style

Luck, David J., Ferrell, O.C.. (1985). Marketing strategy and plans (2nd ed.). Englewood Cliffs: Prentice Hall.

Chicago Style

Luck, David J., Ferrell, O.C.. Marketing strategy and plans. 2nd ed. Englewood Cliffs: Prentice Hall, 1985. Printed Material.

MLA Style

Luck, David J., Ferrell, O.C.. Marketing strategy and plans. 2nd ed. Englewood Cliffs: Prentice Hall, 1985. Printed Material.

Turabian Style

Luck, David J., Ferrell, O.C.. Marketing strategy and plans. 2nd ed. Englewood Cliffs: Prentice Hall, 1985. Printed Material.