APA Style

East, Robert. (1997). Consumer behaviour : advances and applications in marketing . London: Prentice Hall.

Chicago Style

East, Robert. Consumer behaviour : advances and applications in marketing. London: Prentice Hall, 1997. Printed Material.

MLA Style

East, Robert. Consumer behaviour : advances and applications in marketing. London: Prentice Hall, 1997. Printed Material.

Turabian Style

East, Robert. Consumer behaviour : advances and applications in marketing. London: Prentice Hall, 1997. Printed Material.