APA Style

Aaker, David A, Day, George S., Kumar, V. (2001). Marketing research (7th ed.). New York: John Wiley & Sons.

Chicago Style

Aaker, David A, Day, George S., Kumar, V. Marketing research. 7th ed. New York: John Wiley & Sons, 2001. Printed Material.

MLA Style

Aaker, David A, Day, George S., Kumar, V. Marketing research. 7th ed. New York: John Wiley & Sons, 2001. Printed Material.

Turabian Style

Aaker, David A, Day, George S., Kumar, V. Marketing research. 7th ed. New York: John Wiley & Sons, 2001. Printed Material.