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  <title>Full price</title>
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  <namePart>Winninger, Thomas J.</namePart>
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   <publisher>Dearbon Trade</publisher>
   <dateIssued>2000</dateIssued>
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  <extent>xvi, 198 p. : endnote, index ; 24 cm.</extent>
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 <note>Business consultant Winninger urges managers to target the needs of premium customers in order to take the pressure off of competing on price and enable companies to charge whatever the elite market will bear. Perhaps a companion volume would suggest that doctors specialize in diseases of the rich. Annotation c. Book News, Inc., Portland, OR (booknews.com)</note>
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 <identifier type="isbn">0793139546</identifier>
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