lessons from market leaders Cooper, Robert G. Primary Author Edgett, Scott J. Additional Author mixed material bibliography Cambridge Perseus 1999 en English

Printed Material

vii, 278 p. : exh., notes, index ; 24 cm. In Product Development for the Service Sector, product development experts Robert Cooper and Scott Edgett present, for the first time, a comprehensive approach to product development tailored specifically for the dynamics of service industries. Drawing from their own extensive primary research and the experiences of pioneers like Sprint, Visa, Marriott, and the Pennsylvania Energy Company, the authors identify the nine critical steps for achieving project success - from doing solid, up-front homework to ensuring a quality launch effort. (text from the publisher) Innovation Product Development Service industries New products Product management Product design Portfolio management BDC/KW 0738201057 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDC/KW Coo 30753 General (General) BDC/KW Coo 15635 2001-08-20 00:00:00 2021-03-10 13:43:10 machine generated