Seybold, Patricia B. Primary Author mixed material bibliography New York Crown Business 2001 en English

Printed Material

xvii, 395 p. : index ; 24 cm. Seybold (Customers.com) says merely thinking that all a company has to do to assure success is make products that people like is no longer relevant in what she defines as today's "customer economy." Using examples of current peer-to-peer networking (Napster.com), open-source coding (Linux), and self-policing (eBay), she explains the principles of the customer-driven economy and details how any organization can adapt to this transformation that focuses on a customer-centric vs. venture-capital approach to business. Well-known firms like Hewlett-Packard and Charles Schwab are but two of the companies that have overhauled their internal operations driven by customer metrics, e.g., retention rates and the costs of acquiring new customers. The integration of how cutting-edge technology has influenced the new "customer economy" and Seybold's impressive narration will get the listener's attention to this important work. Highly recommended for all university libraries supporting a business curriculum. Dale Farris, Groves, TX Copyright 2001 Cahners Business Information. BDB 79 0609607723 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDB 79 Sey 30808 General (General) BDB 79 Sey 15648 2001-08-21 00:00:00 2025-12-12 14:53:59 machine generated