Shows sales representatives how to outperform their competition and dominate their market by selling improved customer profits rather than products or services. This sixth edition contains many new strategies, and presents case histories from IBM, Hewlett-Packard, Philip Morris, and other Fortune 500 companies as well as entrepreneurial start-ups. Hanan is an international consultant on accelerated business growth, and the originator of the techniques of consultative selling. Annotation c. Book News, Inc., Portland, OR (booknews.com)