mixed material bibliography Boston Irwin/MGH 1999

xxv, 721 p. : exh., photos, summ., questions, case This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website,helping to provide updates to text content in this continually changing field. (text from the publisher) BC 79 0256259828 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BC 79 Cat 15677 2001-09-10 00:00:00 2009-08-18 00:00:00 machine generated