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 <titleInfo>
  <title>The Attention economy :</title>
  <subTitle>understanding the new currency of business</subTitle>
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 <name type="Personal Name" authority="">
  <namePart>Davenport, Thomas H.</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
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  <namePart>Beck, John C.</namePart>
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  <place>
   <placeTerm type="text">Boston</placeTerm>
   <publisher>Harvard Business School Press</publisher>
   <dateIssued>2001</dateIssued>
  </place>
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  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
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  <extent>ix, 255 p. : exh., notes, index ; 24 cm.</extent>
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 <note>The phrase &quot;information overload&quot; had become a commonplace even before the Internet changed the way we think about knowledge distribution. In our newly digital world, where cell phones, palm devices, and email are ubiquitous, the most precious commodity of all is attention. Companies that can't command the attention of their customers and employees will suffer in what Thomas H. Davenport and John C. Beck have named &quot;the attention economy&quot; of the 21st century. Drawing from a globe-spanning research project and grounded in specfics drawn from the struggles of today's corporations, Davenport and Beck's compelling book makes a powerful case for their revolutionary model for measuring and managing human attention, our most valued and personal resource. (barnesandnoble.com)</note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Corporate Strategy</topic>
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 <subject authority="">
  <topic>Knowledge Management</topic>
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 <subject authority="">
  <topic>Information technology</topic>
 </subject>
 <subject authority="">
  <topic>Management information systems</topic>
 </subject>
 <subject authority="">
  <topic>Organizational change</topic>
 </subject>
 <subject authority="">
  <topic>Business economics</topic>
 </subject>
 <classification>AD/LQA</classification>
 <identifier type="isbn">157851441X</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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