APA Style

Knapp, Duane E.. (2000). The Brandmindset . New York: McGraw-Hill.

Chicago Style

Knapp, Duane E.. The Brandmindset. New York: McGraw-Hill, 2000. Printed Material.

MLA Style

Knapp, Duane E.. The Brandmindset. New York: McGraw-Hill, 2000. Printed Material.

Turabian Style

Knapp, Duane E.. The Brandmindset. New York: McGraw-Hill, 2000. Printed Material.