the new paradigm for connecting brands to people Gobe, Marc Primary Author mixed material bibliography New York Allworth 2001 en English

Printed Material

xxxii, 319 p. : notes, index ; 24 cm. An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customise brand presence to different consumer groups, use brand strategies in packaging and displays, and facilitate interactive access to products via the Internet. (c) Copyright 2002, The HW Wilson Company Innovation Psychology Marketing Brand Loyalty E-business Brand Names Customer relations Product management Consumer satisfaction BH/BTC 1581150784 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BH/BTC Gob 30927 Short Loan (Short Loan) BH/BTC Gob 15715 2001-10-18 00:00:00 2022-08-16 09:51:02 machine generated