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Emotional branding : the new paradigm for connecting brands to people
An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customise brand presence to different consumer groups, use brand strategies in packaging and displays, and facilitate interactive access to products via the Internet. (c) Copyright 2002, The HW Wilson Company
Ketersediaan
30927 | BH/BTC Gob | Short Loan (Short Loan) | Tersedia |
Informasi Detil
Judul Seri |
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No. Panggil |
BH/BTC Gob
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Penerbit | Allworth : New York., 2001 |
Deskripsi Fisik |
xxxii, 319 p. : notes, index ; 24 cm.
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Bahasa |
English
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ISBN/ISSN |
1-58115-078-4
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Klasifikasi |
BH/BTC
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Tipe Isi |
text
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Tipe Media |
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Tipe Pembawa |
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Edisi |
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Subyek | |
Info Detil Spesifik |
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Pernyataan Tanggungjawab |
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