No image available for this title

Printed Material

Emotional branding : the new paradigm for connecting brands to people



An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customise brand presence to different consumer groups, use brand strategies in packaging and displays, and facilitate interactive access to products via the Internet. (c) Copyright 2002, The HW Wilson Company


Ketersediaan

30927BH/BTC GobShort Loan (Short Loan)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
BH/BTC Gob
Penerbit Allworth : New York.,
Deskripsi Fisik
xxxii, 319 p. : notes, index ; 24 cm.
Bahasa
English
ISBN/ISSN
1-58115-078-4
Klasifikasi
BH/BTC
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain




Informasi


DETAIL CANTUMAN


Kembali ke sebelumnyaXML DetailCite this