how successful brands gain the irrational edge Travis, Daryl Primary Author mixed material bibliography California Reseville, Prima Venture 2000 en English

Printed Material

xiii, 306 p. : refs., index ; 24 cm. Noting that the only thing that differentiates one product from another in the mass-production, mass-market, mass-consumption era is the unique feeling people receive from it, advertising and branding consultant Branson explains how companies can take charge of their brand and leverage it for maximum impact. Annotation c. Book News, Inc., Portland, OR (booknews.com) Psychology Marketing Brand Loyalty Brand Names Customer relations Product management Consumer satisfaction BH/BTC 076152911X Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BH/BTC Tra 30928 General (General) BH/BTC Tra 15716 2001-10-18 00:00:00 2021-08-19 15:18:48 machine generated