Williams, Robin Primary Author Tollett, John Additional Author mixed material bibliography Berkeley Peachpit 2001 en English

Printed Material

viii, 280 p. : ills., index ; 23 cm. Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John’s signature style—writing that is so crystal clear, it’s accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the author’s imaginative approach and well-chosen examples. Discover practical and effective design principles and concept–and how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing before-and-after examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the works of guest designers, who offer their personal commentary and insights. This book picks up where The Non-Designer¹s Design Book leaves off, and takes the reader to the next step of creative design with discussions and examples of visual metaphors, visual impact, grid theory, and problem-solving, and practical lessons on how to work with color, photos, and clip art. The majority of the book focuses on specific projects, such as brochures, business cards, flyers, ads, logos, etc., each with "before" and "after" examples. Clear explanations of exactly what was wrong with the "before" version, and exactly what was done to create the "after" are included. (barnesandnoble.com) Design Technology Arts Brand Names Internet Product design Graphic design Logos LCN 0201700883 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen LCN Wil 30761 General (General) LCN Wil Robin_Williams_design_workshop.jpg.jpg 15732 2001-11-22 00:00:00 2021-08-19 08:12:32 machine generated