the art of market warfare on the business battlefield Skellon, Nick Primary Author mixed material bibliography London Nicholas Brealey 1999 en English

Printed Material

xiv, 262 p. : bibs., index ; 24 cm. Corporate Combat adds the historical context and modern business application to the 'business is war' metaphor. It presents an interweaving of real military campaigns with actual business cases to demonstrate how millennia of military strategy can be used to build a competitive business strategy for the next century. (text from the publisher) Marketing Strategy Competition BAD/ADBE 1857882652 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD/ADBE Ske 30819 General (General) BAD/ADBE Ske 15750 2002-01-07 00:00:00 2020-03-11 15:33:49 machine generated