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Corporate combat: the art of market warfare on the business battlefield



Corporate Combat adds the historical context and modern business application to the 'business is war' metaphor. It presents an interweaving of real military campaigns with actual business cases to demonstrate how millennia of military strategy can be used to build a competitive business strategy for the next century. (text from the publisher)


Ketersediaan

30819BAD/ADBE SkeGeneral (General)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
BAD/ADBE Ske
Penerbit Nicholas Brealey : London.,
Deskripsi Fisik
xiv, 262 p. : bibs., index ; 24 cm.
Bahasa
English
ISBN/ISSN
1-85788-265-2
Klasifikasi
BAD/ADBE
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

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