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Corporate combat: the art of market warfare on the business battlefield
Corporate Combat adds the historical context and modern business application to the 'business is war' metaphor. It presents an interweaving of real military campaigns with actual business cases to demonstrate how millennia of military strategy can be used to build a competitive business strategy for the next century. (text from the publisher)
Ketersediaan
30819 | BAD/ADBE Ske | General (General) | Tersedia |
Informasi Detil
Judul Seri |
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No. Panggil |
BAD/ADBE Ske
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Penerbit | Nicholas Brealey : London., 1999 |
Deskripsi Fisik |
xiv, 262 p. : bibs., index ; 24 cm.
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Bahasa |
English
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ISBN/ISSN |
1-85788-265-2
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Klasifikasi |
BAD/ADBE
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Tipe Isi |
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Tipe Media |
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Tipe Pembawa |
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Edisi |
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Subyek | |
Info Detil Spesifik |
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Pernyataan Tanggungjawab |
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