Seitel, Fraser P. Primary Author mixed material bibliography Upper Saddle River Prentice Hall 2001 en English

Printed Material

xxiii, 534 p. : tabs., photo ; 26 cm. With an emphasis on case studies ranging from the disaster to the Tickle Me Elmo doll, presents an introduction to the field. The text is divided into four parts covering philosophical underpinnings; practical communications applications such as the integration of public relations, marketing, and advertising; descriptions of primary constituents with chapters on employees, consumers, multicultural communities, and the government; and emerging trends including crisis management and the law. Annotation c. by Book News, Inc., Portland, Or. Communication Marketing Case Studies Crisis Research Business ethics Law Internet Writing Public relations Mass media MJD 79 0133276790 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen MJD 79 Sei 30847 General (General) MJD 79 Sei The_Practice_of_public_relations.jpg.jpg 15753 2002-01-07 00:00:00 2021-08-12 08:27:50 machine generated